An international airline wanted to drive revenue, partnerships, and customer loyalty by implementing a small business rewards program. It turned to Entech to help it build a highly scalable consumer platform for prequalification, registration, and management.
Business Challenges
Faced the task of creating a scalable data system for high-volume transactions and landing pages
Required personalization for targeted program offers by location and profile
Needed integrating intelligence and analytics for services based on prequalification codes
Desired the ability to integrate with alliance partner CRM systems and databases to cross-sell opportunities, discounts, and management of reward points
Entech’s Solutions
Designed, developed, and delivered a scalable API platform
Architected a microservice engine with personalized landing pages connected to the CRM system
Included application integration and management infrastructure for third-party partners to sign up and participate in the program
Provided a dedicated support team to handle enhancements after launch
Results
The program exceeded revenue goals and drove additional business partnerships
Additional support provided after launch ensured a seamless user experience
The program remains in the top 5 in the world with 90M+ users